Apple SEEDS

Apple Computer employs "evangelists" which have a mandate to promote the Macintosh computer into certain industry segments. The Small Business Solutions Evangelist was looking for an innovative method of reaching small business users which showed off Apple's technology but was also informative and "real-to-life".

Apple hired Blackstone to develop an interactive CD-ROM that presented a day in the life of a small business and demonstrated small-business related hardware and software in a realistic scenario. The CD-ROM was subsequently used as the curriculum in national series of seminars sponsored by Apple and Inc. Magazine.