TELUS Branding Initiative

In October'96, ED TEL and AGT were branded together under the name TELUS. A major part of this initiative was the overnight transition of their high traffic web site. TELUS needed the entire 500-page Products & Services section of the web site to be "TELUSized" and uploaded to a new server in record time.

Throughout the Thanksgiving Weekend, the Blackstone Team closed its doors and pioneered a new communication platform for TELUS customers. The Product & Services section was developed to deliver individualized rate information, no matter where the customer lived in Alberta. The result was the successful and timely delivery of over 500 web pages, ensuring the phone company remained "The Most Trusted Company in Alberta".